In June 2015, Hedvig will host the IT Press Tour along with 10 other up and coming vendors in Silicon Valley. "Software-Defined" will be the core topic of the 15th edition of the IT Press Tour.
About IT Press Tour
The IT Press Tour will have met 114 companies for 167 sessions. Many companies have participated in multiple editions and have adopted the IT Press Tour as a key marketing communication medium. The impact of The IT Press Tour is highly visible with more than 4000 press items generated a few months after the 14th Edition organized last December.
Concept and format
Fifteen famous European journalists travels to California for 1 week to meet 10 to 12 companies often at their HQ. Sessions last 2 hours with interactive presentation, (video) interview, lab. visit, user testimonial and demo. These sessions could be seen finally as very efficient, straightforward, exclusive and dedicated on-site press conferences. Optionally, the company can book a dinner with the group. 4 categories exist based on the status and profile of the company: early stage, startup, private or public. Based on these visits, the press group publishes content such as articles on online or print magazines, videos, blogs and produce tons of tweets during the meeting.