Welcome to the Hedvig Newsroom!

No need to scour the internet for news on Hedvig. This is your one-stop shop for reading the latest and greatest coming from Hedvig. Learn about new customers, partners, and product releases. Read what press and analysts are saying. Tune into upcoming events where you can experience Hedvig hands-on.

 
Hedvig in the News
October 27, 2016

Hedvig's distributed storage platform is designed for both private and public clouds. It provides a high performance, elastic storage system built with low-cost commodity hardware to support any application, hypervisor, container or cloud. Enterprise storage services can be selected on a per-volume basis and include thin provisioning, disaster recovery replication, inline deduplication and compression, and storage virtualization.

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October 7, 2016

Start-up Hedvig has built a software defined storage layer that transparently links cloud and on-site storage into a single virtual data lake to solve this problem. Using Hedvig, data scientists are able to access and manipulate data assets, regardless of where they are physically stored.

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October 6, 2016

In the 1990s, each application server tended to have direct attached storage (DAS). SANs were created to provide shared, pooled storage for greater scale and efficiency. Hadoop has reversed that trend back towards DAS. Each Hadoop cluster has its own — albeit scale-out — direct-attached storage. It helps to Hadoop manage data locality, but it trades off the scale and efficiency of shared storage. If you have multiple instances or distributions of Hadoop, therefore, you’ll have multiple of these scale-out islands of storage. 

“The biggest challenge we come across is balancing data locality with scale and efficiency,” said Avinash Lakshman, CEO and Founder, Hedvig.

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October 4, 2016

Hedvig Inc. CEO and founder Avinash Lakshman envisions a world where self-service, virtualized storage runs in clusters on commodity hardware across private and public clouds, such as Amazon, Google and Microsoft Azure.

His startup, based in Santa Clara, Calif., will release the second version of the Hedvig Distributed Storage Platform this month. Hedvig is also promoting a Universal Data Plane to provide a programmable data management layer to enable any application workload to store and protect data across any cloud or tier.

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September 30, 2016

Santa Clara-based storage company Hedvig has launched what it believes is the first universal answer for storage issues -- the Universal Data Plane. Intended to overcome the "rigidity, economics, and lack of data portability endemic to traditional storage", it offers a single, programmable data management layer that "spans across workloads, clouds, and storage tiers", the company says.


It does this by running on commodity servers in the public cloud, and offers a virtualised abstraction layer which enables any workload to store and protect its data across any location. The company is the brainchild of its CEO Avinash Lakshman, a man with an impressive track record in developing new storage systems.

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September 29, 2016

The Hedvig Distributed Storage Platform provides a unified solution that lets you tailor a high-performance storage with low-cost commodity hardware to support any application, hypervisor, container, or cloud. It is said to provide storage for any compute at any scale for block, file and object storage with programmability and support for any OS, hypervisor or container. In addition, hybrid multi-site replication protects each application with a unique disaster recovery policy and delivers high availability with a storage cluster that spans multiple data centers or clouds. Finally, advanced data services let users customize storage with a range of enterprise services that are selectable per-volume.


“For Hadoop this is critical if you may want some features to be handled by HDFS, and other features to be handled by the storage platform,” said Avinash Lakshman, CEO and Founder, Hedvig.

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September 29, 2016

A startup called Hedvig with a software-defined storage that is designed to span any workload, any cloud—public and private—and any storage tier while ClearSky Data offers a fully managed global storage network.

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September 26, 2016

Hedvig unveiled the Hedvig Distributed Storage Platform Version 2.0, a new release of its comprehensive software-defined storage platform that includes features delivering multi-workload, multi-cloud and multi-tier capabilities. This modern, hyperscale storage architecture is the realization of Hedvig’s vision for the Universal Data Plane. The Universal Data Plane is a programmable data management tier that overcomes the rigidity of traditional storage and removes bottlenecks to widespread digital IT transformation.

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September 26, 2016

Hedvig Distributed Storage Platform 2.0 – Key features: New Plugins for VMware vSphere Web Client, Docker Volume and Mirantis Fuel, improved Hyper-V support, interoperability with top public clouds (AWS, Google Cloud and Microsoft Azure), integration of Mesos and Kubernetes, multiple core enhancements to core platform.

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September 23, 2016

Hedvig has updated its software-defined storage to version 2.0 and is flying with a Universal Data Plane concept.
Its Distributed Storage Platform Version 2.0 adds a VMware vSphere Web Client Plugin, Docker Volume Plugin and Mirantis Fuel Plugin, each of which help to provide application-specific high-availability policies.

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September 22, 2016

Taking the concept of software-defined storage to its next logical conclusion, Hedvig today announced it is developing a Universal Data Plane as part of an update to the Hedvig Distributed Storage System that is designed to span storage systems running on premise and in the cloud.
Rob Whiteley, vice president of marketing for Hedvig, says rather than perpetuating the deployment of isolated storage systems on premise and now in the cloud, the time has come to provide IT organizations with a mechanism to manage all those systems as logically connected entities.

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September 22, 2016

IDC predicts organizations will spend $2.1 trillion in 2019 on digital transformation technologies. As organizations get serious about building digital businesses, flexibility and responsiveness become their most precious capabilities. To help companies realize the potential of their digital business, Hedvig today unveiled its vision for a Universal Data Plane, a programmable data management platform that overcomes the rigidity of traditional data infrastructure and removes bottlenecks to widespread digital IT transformation.

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September 22, 2016

Hedvig Inc. laid out a vision for a Universal Data Plane spanning public and private clouds, as it launched an updated version of its software-defined storage product. The Hedvig Distributed Storage Platform, which launched last year, can run on commodity hardware across multiple sites, either at a customer's data center or in public clouds. The Hedvig storage software clusters servers into a virtual pool of capacity and supports block (iSCSI), file (NFS) and object (Amazon Simple Storage Service, or S3, and OpenStack Swift) interfaces.

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September 2, 2016

Hedvig, Inc. announced the availability of the vSphere Web Client plug-in and enhancements to its Distributed Storage Platform that provide tighter integration with Vmware, Inc.'s virtualization products.
VMware customers who are pursuing modernization of their IT infrastructure now have access to better HA, disaster avoidance and recovery options built specifically for large, multi-site VMware deployments. The company demonstrated these enhancements at the VMworld 2016 conference on August 28 - September 1, 2016.

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August 24, 2016

Hedvig, the company modernizing storage and accelerating enterprise adoption of private and hybrid clouds, today announced the availability of the Hedvig vSphere Web Client plugin and enhancements to its award-winning Hedvig Distributed Storage Platform that provide tighter integration with VMware virtualization products.

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August 2, 2016

DGC's outsourcing and managed services division will use Hedvig as a foundation for sustainable, differentiated cloud services that can tailor storage, performance and DR services to individual customers. Hedvig is part of DGC's investment in both technology and data center facilities to consolidate its outsourcing and managed services and establish product offerings.

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July 29, 2016

Founded in 2012, Hedvig claims that it is modernizing container storage. (Shockingly, the company isn’t alone in its belief that it’s on the cutting edge.) In May, Hedvig was awarded a Gold Stevie Award in the cloud storage and backup category at the 14th annual American Business Awards.


Hedvig announced its CloudScale Reference Architectures at DockerCon in June, which the company says will simplify the deployment of containers for cloud environments. Hedvig’s announced partners include Cisco, Dell, HP, Lenovo, Docker, AWS, and VMware.

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July 28, 2016

Hedvig helps customers modernize their storage systems and accelerate enterprise adoption of private and hybrid clouds. The company's technology combines block, file, and object storage for bare metal, hypervisor and container environments. The software-defined system is built on a true distributed system that is built to keep pace with scale-out applications and today's business climate.

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July 26, 2016

Hedvig, the company modernizing storage and accelerating enterprise adoption of private and hybrid clouds, today announced that DGC, a leading Swedish network operator, has selected the Hedvig Distributed Storage Platform to help lower costs and modernize its business.

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July 23, 2016

I was impressed with the functionality and the unique view of cross data center data protection services. I probed pretty hard on their caching logic but as far as I can tell it all makes sense, assuming a single proxy is writing to a vdisk.

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July 8, 2016

Data volume plug-ins are available from some storage vendors like NetApp with its NetApp Docker Volume Plugin (nDVP) for Data ONTAP that supports both iSCSI and NFS. Similarly, Hedvig provides a volume plug-in for its software-defined Distributed Storage Platform, using NFS. Unlike block storage volume drivers, Hedvig's NFS volume driver permits mounting the same volume on different hosts.

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July 6, 2016

Hedvig. Focuses on software-defined storage. Does more than just containers, but storage for Docker containers is an increasingly important part of the company’s operations. Funding totals $30.5 million.

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July 1, 2016

"Our customers are adopting containers using many different approaches-ranging from wholesale integration of Docker tools to augmenting existing VMware and Windows environments," said Avinash Lakshman, CEO and founder, Hedvig. "Data becomes a critical consideration in these environments as modern storage must be highly elastic in order to adapt to constantly changing business needs. CloudScale Reference Architectures remove the guesswork and burden of getting these infrastructure stacks right Our tested partner solutions harness he power of distributed systems to provide enterprise-ready solutions regardless of the container adoption approach."

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June 28, 2016

Hedvig is making good and steady progress. Its customers seem pleased with what this storage software can do and enlarging its use inside their IT estate. Hedvig the owl is gradually increasing its hunting territory - to wit: to woo. ®

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June 27, 2016

“Adopt a software-plus-commodity-hardware approach,” advised Avinash Lakshman (@hedviginc), CEO and founder, Hedvig. “Built on the distributed-systems principles pioneered by web-scale companies, software-defined storage infrastructure brings a cloud-like simplicity into the private datacenter.”

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June 24, 2016

Overview of Hedvig software-defined storage for containers and CloudScale Reference Architectures at DockerCon 2016 with Docker DataCenter, ContainerX, and ClusterHQ (Flocker). 

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June 23, 2016

Hedvig has released hardware and software design templates for containerised storage. 

A Quanta CloudScale Reference Architecture integrates the Docker container stack of Docker Datacenter (including Docker Swarm, Engine, Trusted Registry and Universal Control Plane) with Hedvig Distributed Storage Platform software and QuantaGrid D51PH-1ULH hardware. There are two software-only reference architectures: ContainerX CloudScale Reference Architecture for Windows and VMware-based container environments, and ClusterHQ CloudScale Reference Architecture for high availability databases.

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June 22, 2016

Hedvig announced CloudScale Reference Architectures, a new Docker deployment tool that simplifies the deployment of containers for cloud environments, according to the company.

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June 21, 2016

Hedvig, the company modernizing storage and accelerating enterprise adoption of private and hybrid clouds, today announced its end-to-end CloudScale Reference Architectures to provide enterprises with proven, tested infrastructure templates. Hedvig unveiled three enterprise-ready Docker solutions built on Quanta Cloud Technology, ContainerX and ClusterHQ technology to help enterprise DevOps and ITOps teams save time, lower costs and reduce the complexity of deploying containers using Docker Datacenter, Windows and VMware. The company will demonstrate these Docker Cloudscale Reference Architectures at the DockerCon 16 conference, booth S15, on June 19-21, 2016, in Seattle.

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June 21, 2016

Lakshman said that the company is on a mission to hit a new level of simplicity in storage.

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June 21, 2016

Lakshman said that the company is on a mission to hit a new level of simplicity in storage.

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June 21, 2016

For want of a current tangible example, data storage modernization company Hedvig has this month released CloudScale Reference Architectures to provide enterprises with what it promises are proven and tested infrastructure templates. In technical terms, Hedvig unveiled three Docker solutions built on Quanta Cloud Technology, ContainerX and ClusterHQ technology to attempt to help enterprise DevOps and ITOps teams save time, lower costs and reduce the complexity of deploying containers using Docker Datacenter, Windows and VMware.

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June 21, 2016

With companies making increasing moves toward software-defined networking (SDN), that means that the hardware has to be in place to support that kind of increased reliance on software. Hedvig's array of systems looks like it should be able to step neatly into current operations and provide results that approach the top of the field. While it will certainly have no shortage of competitors going for that exact same market, it's got a sufficiently powerful and flexible array to make itself worthwhile as a choice in the field.

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June 21, 2016

Hedvig, a start-up based in Santa Clara, California, unveiled its end-to-end CloudScale Reference Architectures to provide enterprises with tested infrastructure templates for software-defined storage in containerized environments.

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June 20, 2016

Hedvig’s new CloudScale Reference Architectures provide consistency in storage deployments while maintaining the flexibility demanded by IT environments. New hardware-based and software-based reference solutions from Hedvig and its partners deliver a blueprint for scalable infrastructures to build, deploy and manage containerized applications and microservices, and to scale-out to meet growing demands.

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June 20, 2016

Today at DockerCon 2016, Hedvig Incorporated announced its new end-to-end CloudScale Reference Architectures that aim to provide enterprises with infrastructure templates that are proven and tested. Hedvig states that these new Docker solutions will help enterprise DevOps and ITOps teams save time, lower costs and reduce the complexity of deploying containers using Docker Datacenter, Windows and VMware. These new solutions are built off of Quanta Cloud Technology, ContainerX and ClusterHQ technology.

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June 20, 2016

VMBlog visits the Hedvig booth during DockerCon 2016 in Seattle, WA. Software Defined storage for Docker containers.

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June 14, 2016

Borrowing again from Storage Field Day 10, Datera, Hedvig and Cloudian are all good examples of this category. Even though their solutions differ in features and scope (ranging from object storage to container, OpenStack and VMware data stores) the basics are very similar. In fact, the separation between control and data planes can be found here as well, even if they can co-exist on the same hardware...A special mention in this category goes to Coho Data. Maybe the only member of a data-path virtualisation sub-category, even though other vendors (like Hedvig, with its proxy, for example) are working, with alternative approaches, on products to further virtualise data access.

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June 10, 2016

Avinash: The Hedvig Distributed Storage Platform is the only software-defined storage solution built on a true distributed system. This means organizations of any size can get started and invest in a storage solution that will scale indefinitely. Additional, Hedvig has three technical differentiations…

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June 7, 2016

Borrowing again from Storage Field Day 10, Datera, Hedvig and Cloudian are all good examples of this category. Even though their solutions differ in features and scopes (ranging from object storage to container, OpenStack and VMware data stores) the basics are very similar. In fact, the separation between Control and data planes can be found here as well, even if they can coexist on the same hardware.

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June 3, 2016

The founder and CEO (Avinash Lakshman), spent 6-8 years building large scale, distributed systems. He was one of the co-inventors of Amazon Dynamo and was part of the Apache Cassandra project at Facebook. He believes that the state of traditional storage will disappear and from what I’ve seen at this presentation, they are building that next generation storage platform for tomorrow’s workload.

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June 2, 2016

Considering that Hedvig went out of stealth about one year ago it seems that they have a pretty solid SDS offering in place...The Hedvig presentation and deep dive matched my high expectations and it was one of the best sessions IMHO during SFD10. Although not everyone will “give a damn” if I can say so about the innards and architecture of a storage solution, we got “buck for the bang” by having a detailed technical session with a lot of delegate involvement as well.

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May 31, 2016

Storage startups such as Hedvig Inc. note that customers increasingly worry about how to anticipate and map out future storage requirements as they gird for the IoT data onslaught. "In only relatively few instances, it’s possible that organizations can somewhat accurately ballpark what they expect their storage requirements will be, provided there’s a well-defined and specific use case," Rob Whiteley, Hedvig's vice president of marketing, noted in a blog post.

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May 24, 2016

The tour will bring together European journalists and 10 high-tech companies:

Cloudian, Datrium, E8 Storage, Hedvig, Kaminario, OpenIO, Portworx, SpringPath, Sysdig and Versity. It will take place the week of June 20.

"The IT Press Tour has produced for Hedvig a great forum to exchange insights and ideas with the European Press. We are participating again this year to boost even more our market visibility and continued market recognition and momentum," said Avinash Lakshman, CEO and founder, Hedvig.

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May 23, 2016

Naturally, this will not sit well with those whose job it is to deploy and manage infrastructure. But with the proper outlook and adequate retraining, there is no reason why today’s IT administrator cannot thrive in an automated, self-service enterprise, says Rob Whiteley, vice president of marketing at software-defined storage developer Hedvig. At the moment, he sees two distinct career paths for admins: a DevOps path that forges the link between infrastructure and applications, and an analytics path that provides insight into how infrastructure can be optimized to support the business process. Both paths will require retraining on tools like Python and Hadoop, but since when has the life of an IT professional not involved constant exposure to new technologies and new ways of working?

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May 23, 2016

Next week I’ll be attending Storage Field Day 10 and meeting up with some very interesting companies (Cloudian, Datera, Exablox, Hedvig, Kaminario, Nimble Storage, Primary data, Pure Storage and Tintri). I know that some of them have been working hard on the containerization of their software for some time now… and I’m really curious to get all the latest news and updates on the status of this exciting new trend.

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May 23, 2016

So with that in mind, step forward Hedvig, a startup vendor selling a distributed storage platform that runs on commodity servers.  Hedvig has lots of storage features, but is it truly “software defined”?  At first glance this appears to be the case.  The presentation at Storage Field Day provides an opportunity to go into more detail and look at the features of the product from an SDS focus.

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May 17, 2016

Gartner's picks are Datrium, which focuses on storage management for server-based solid-state drives; Hedvig, which has a software-only distributed storage platform; Minio, which builds open-source object storage; Peaxy, which aggregates disparate data sources; and Rubrik, which makes a backup and search appliance.

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May 16, 2016

Hedvig is online at 10:30am PST to discuss their “One Platform for any application”. This is a company that has produced a “unified storage solution” that supports block, file and object based data. Doing some initial research on the company and they have a full set of API’s that are developer focused as well. Really anxious to learn more about the Hedvig distributed storage platform and really understand their storage service layer.

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May 10, 2016

The last 20 years have taught us that it’s possible to outsource execution, but outsourcing strategy is rarely — if ever — successful. The strategy of storing, automating, programming, monitoring and analyzing data is only becoming more critical and central to enterprises. The foreseeable future is a hybrid one, with both on-premises and public-cloud infrastructure. The role of the storage admin is critical in this hybrid world, albeit modified along the paths we described.

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May 3, 2016

A key skill is knowing how the pieces come together. As Avinash Lakshman, CEO of Hedvig and creator of Apache Cassandra, points out, SDI is a fairly radical shift in the way companies build and deploy infrastructure. “It’s important that candidates are able to step back, understand, and design how the infrastructure should work, not just know the day-to-day tasks to operate it,” Lakshman says.

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May 2, 2016

Hedvig, the company modernizing storage and accelerating enterprise adoption of private and hybrid clouds, today announced that it has been named one of this year’s "Cool Vendors in Storage Technologies" by Gartner Inc. This recognition, coming just a year after Hedvig emerged from stealth, we believe highlights the growing importance of the software-defined infrastructure market for IT administrators and large organizations.

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April 20, 2016

The Flocker driver is available for a number of storage devices (e.g., EMC XtremeIO and NetApp OnTap), software defined storage platforms (e.g., Ceph, Hedvig), public cloud block storage (AWS EBS, OpenStack Cinder and VMware vSphere), and the Docker Swarm, Google Kubernetes and Mesos cluster managers. And new platforms are being added all the time, said Mohit Bhatnagar, ClusterHQ vice president of products.

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April 20, 2016

Hedvig is a Santa Clara-based SDS start-up which launched in 2012. Its leadership team includes executives who have previously worked at the likes of Amazon, NetApp, EMC and Riverbed. The firm claims its distributed storage platform product is "highly scalable" and allows users to "transform" the way they use storage. Ethos' CTO Adam Worthington described the Hedvig executive team as "Silicon Valley rock stars" and said the partnership is a big deal for his distie.

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April 14, 2016

Hedvig provides the elasticity, simplicity and flexibility needed for next-generation infrastructure. The Hedvig Distributed Storage Platform is designed to make software-defined storage (SDS) technology accessible to enterprise IT, supporting common storage protocols like iSCSI and NFS along with object storage APIs like S3 and Swift. It is the only SDS solution that supports widely deployed workloads like SQL databases and virtualized server and desktop environments, along with modern workloads like NoSQL, OpenStack, Docker and Hadoop.

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April 7, 2016

In early 2015, large storage players EMC and Hitachi Data Systems introduced new platforms to the market. IT leaders evaluating hyperconvergence platforms must keep in mind that teams that don’t want a completely integrated hyperconverged offering can instead select from software-only storage players such as Hedvig, Maxta and SpringPath, which have products to converge server and storage hardware resources.

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March 23, 2016

With the new partner program, Hedvig hopes to increase its partner base, but “our focus is on expanding into regions where we either don’t have coverage today or need more density in coverage," [Phil] Williams said.

“This isn’t a rush to see if we can sign up thousands of resellers and declare victory," he said. “Instead, we’re targeting solution providers that have practices, or want to build practices, around infrastructure modernization. Together we’ll accelerate companies building private and public-cloud architectures. If they have skill sets around software-defined infrastructure, OpenStack, Docker, Hadoop, VMware cloud and the like, then we want to speak with them. These are relatively new technology areas and not all partners have defined practices around them."

Hedvig’s goal is that the majority of its revenue “from here on out will flow through our partners," Williams said. “We’re already there, which was a key milestone we wanted in place before opening up the program more broadly," he said.

 

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March 23, 2016

Software-defined storage is not new anymore, but it is taking a long time to reach the masses -- especially, no doubt, because of the obstacles associated with transitioning away from legacy storage infrastructure. Software that lets companies keep their commodity hardware while upgrading to software-defined data storage offers the best of both worlds. Hedvig is now making one such solution easier to access by increasing channel engagement.

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March 14, 2016

The Hedvig Distributed Storage Platform is a highly scalable software-based solution designed to transform how you deliver storage to your enterprise. Harnessing the power of distributed systems, the simplicity of cloud, and a complete set of enterprise capabilities, Hedvig lets you tailor a modern, high-performance, elastic storage system built with low-cost commodity hardware to support any application, hypervisor, container, or cloud.

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March 3, 2016

At Hedvig, we strive to deliver a storage solution that can be flexibly tailored for any workload, from private clouds, including Docker and OpenStack, to big data deployments running Hadoop or NoSQL to more traditional server virtualization, disaster recovery, backup, and archiving. The Hedvig Distributed Storage Platform virtualizes and aggregates flash and spinning disk in a server cluster or cloud, presenting it as a single, elastic storage system that can be accessed by file, block, or object interfaces.

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February 12, 2016

The Hedvig Distributed Storage Platform snared the silver award in our Products of the Year competition for storage system software less than a year after Hedvig Inc. launched from stealth. The Hedvig Inc. software runs on off-the-shelf x86 and ARM servers, and supports in-software provisioning of block, file and object storage. Customers can deploy the software-defined storage on-premise and in public clouds and in hyperscale or hyper-converged mode. They can scale the system from several terabytes to petabytes by adding additional commodity servers and manage the storage as a single pool.

Our panel of judges scored the Hedvig Distributed Storage Platform first in functionality; it tied for first in innovation as well as ease of use and manageability. The product also ranked second in value and tied for second in ease of integration among the 13 finalists in the competition’s storage system software category.

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January 13, 2016

If you don’t like having too many components from different vendors you could look at Hedvig as an alternative. It doesn’t have the same integrated backup features as in Cohesity but it is an end-to-end solution from a single vendor. In fact, if you look at its architecture, the Hedvig Storage Proxy can run on the hypervisor/OS (also enabling a distributed caching mechanism), while the storage layer is managed on standard commodity x86 servers through the Hedvig Storage Service. This is an interesting solution with a great configurability for both high IOPS and capacity-driven workloads… But, to be honest, I haven’t checked if it has a QoS mechanism to manage them at the same time, but I’m sure it is worth a look.

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January 11, 2016

“I hope quantum computing becomes ubiquitous in the next 10 years. It would fundamentally change the way systems are built. If you’re not familiar with the promise of quantum computing, I recommend educating yourself. There’s a good description here.”  – Avinash Lakshman, CEO and founder, Hedvig

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January 7, 2016

For enterprises who have gone all-in on DevOps, or are planning to do so, a critical question remains, “How can I make sure my DevOps team succeeds?” I encountered this same question during my time at Amazon, Facebook and now at my own company, Hedvig. At these places, I found that embracing a philosophy based on learning and staying current with new techniques has been key to a successful DevOps organization.

Remember that the DevOps world is interconnected by many technologies, most having distributed systems at their core. If you’re not familiar with distributed systems algorithms and architectures, then you need to study up! Also, get out and meet people: It’s easy to get trapped in your office with looming production deadlines. But DevOps and distributed systems are such new disciplines that they often require collaboration and brainstorming to solve problems in new ways. 

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January 6, 2016

Hedvig CEO and Cassandra database inventor Avinash Lakshman has set a lofty goal for his software-defined storage startup. The data storage company wants to provide storage ranging from server virtualization to cloud-based commodity storage to virtualized big data database workloads. Hedvig Distributed Storage Platform aims to turn commodity servers into petabyte-scale deployments of block, file and object storage. Hedvig replicates data between data centers and the cloud and has the ability to automatically recreate a failed node on a separate node within a cluster. The vendor supports iSCSI and OpenStack Cinder block access, Network File System storage and REST-based object access via OpenStack Swift and Amazon S3 cloud compatibility. Built-in data protection and data management includes asynchronous replication, auto tiering, inline compression and deduplication, server-side caching, snapshots, thin provisioning and wide data striping. 

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January 4, 2016

“The software market is quickly changing. There are brand new technologies and tools that approach old problems from brand new angles. Naturally, new software, especially in traditional industries, makes some buyers nervous. The biggest risk for software buyers in 2016 will be the belief that new enterprise technologies are completely plug-and-play. Although most new software will run on nonproprietary, commodity hardware, buyers will still carefully size and select the hardware that properly powers that software. Storage, database and big data technologies are examples of software innovations that have recently gone through some radical changes and require an ongoing partnership between vendor and buyer.” – Avinash Lakshman, CEO and founder, Hedvig 

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December 24, 2015

Hedvig promises raft of advanced software-defined storage features. Startup comes out of stealth with multi-protocol, software-defined storage with Docker deployment and policy assignment to virtual drives on commodity hardware

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December 22, 2015

Hedvig has a storage software to deliver data storage services such as deduplication, tunable replication and compression on individual storage volumes. This was done in partnership with ClusterHQ’s container management software. The technology enables stateful data volumes that follow containers and this data can be preserved beyond the life of the containers themselves.

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December 22, 2015

Hedvig, Santa Clara, Calif., in March came out of stealth with the introduction of a software-defined storage solution the company said not only breaks the tie between storage software and hardware but also provides the widest range of storage services. The company, which has raised a total of $12.5 million in funding, was founded by CEO Avinash Lakshman, who the company said was a co-inventor of Amazon Dynamo, which eventually became NoSQL, and inventor of Cassandra for Facebook.

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December 22, 2015

Hedvig, a start-up based in Santa Clara, California, announced $18 million in Series B funding for its software-defined storage solution designed to bring "the power of Amazon and Facebook-like infrastructure to any enterprise data center."

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December 15, 2015

“The software industry is vast, and different parts of it will experience different risks. For example, if you’re trying to sell software in a market that has been dominated by hardware solutions – disrupting established technology – then your biggest risk is “guilty until proven innocent.” The customer assumes your software is at fault when it’s most likely a hardware configuration issue. This most often occurs when a customer is trying to adopt a disruptive technology and “just wants to test it.” In these suboptimal environments, every time something goes wrong, the software is blamed. As new technology is introduced into legacy architecture, it will be important for the software industry to be able to help customers with all issues, even if the software is innocent. – Avinash Lakshman, CEO and founder, Hedvig.

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December 9, 2015

In 2016 software-defined storage will break out of test environments. To-date, most SDS deployments have been in test/dev, VDI, or non-production IT environments. Why? It provided cheap, flexible storage sandboxes. But with data growing 10x faster than storage budgets and the relentless need for IT to do more with less, we'll see SDS applied to traditional tier 1 and tier 2 environments in 2016. Expect to see a wholesale shift away from traditional arrays to software-defined solutions that lower the cost to own and operate storage by more than 60%. Most companies will do so as they refresh their incumbent SAN and NAS hardware, but many will take the plunge even if the equipment is not at the end of its lifecycle. The economics are just too compelling.

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December 8, 2015

In 2016 cloud storage will go hybrid – Fact: public cloud storage can be as little as a few pennies per gig per month. Also a fact: network transit, retrieval, and various security and performance add-ons balloon that cost. The net result is that public cloud storage gets expensive, quickly. In fact companies with more than a petabyte of cloud storage are finding it cheaper to deploy on-premises software-defined storage clusters. The cost of the data center, infrastructure, power, and cooling can be cheaper than public clouds. Expect to see companies use intelligent cloud gateways and software-defined storage that support hybrid cloud. Hot and warm data will remain in private clouds, while older, colder data gets migrated to public clouds. The catch? These solutions need to be smart enough to do this dynamic migration automatically. — Avinash Lakshman, Hedvig CEO.

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December 7, 2015

“It’s difficult to guess who’s going to change the game in some markets, especially since they’re so diverse. But what I can say is the biggest game-changer will come from the vendor that successfully combines flexibility with ease of use. Modern software is often flexible but comes with a complexity that makes it hard for mainstream enterprises to adopt it. We’ve seen this with OpenStack, Hadoop, NoSQL and even containers. In the market I know well, storage, the current big question is whether hyperconverged software or non-hyperconverged software is best. Unlike other companies, we at Hedvig believe that companies should choose how they deploy their software, and both should be easy to use. That choice should not be baked into the architecture.” – Avinash Lakshman, CEO and founder, Hedvig.

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December 4, 2015

Hedvig, Santa Clara, Calif., came out of stealth in March with the introduction of a software-defined storage solution the company said not only breaks the tie between storage software and hardware but also provides the widest range of storage services.


The company, which has raised more than $30 million in funding, was founded by CEO Avinash Lakshman, who the company said was a co-inventor of Amazon Dynamo -- which eventually became NoSQL -- and inventor of Cassandra for Facebook.

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December 1, 2015

“I’d love to say the top news was our company launching from stealth, which we did back in March. But we were easily topped by some big news from EMC – and I’m not talking about the Dell merger. The important news from 2015 came from EMCWorld 2015. See, EMC makes the lion’s share of its revenue selling hardware solutions, yet they proclaimed on stage at EMCWorld that software is the way of the future. We were in attendance, and it was a see-it-to-believe-it moment, as it validates where the market is going.” – Avinash Lakshman, CEO and founder, Hedvig.

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November 28, 2015

While he was an engineer at Facebook, Avinash Lakshman created Apache Cassandra, a 'big data' database originally built to handle Facebook's Inbox Search feature. Facebook gave Cassandra away as a free and open-source software project and it's now a very popular database used by oodles of companies. Lakshman went on to found Hedvig, which offers software that makes all of a company's computer storage systems act like one really big, really fast hard disk. Like Cassandra, Hedvig also runs on ordinary, low-cost x86-based servers.

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November 4, 2015

Here at Hedvig we see a tremendous amount of innovation happening in the data center. We're seeing new hardware like ARM gain steam; we see a wholesale shift to Docker and OpenStack for more agile clouds; we see companies moving beyond just tinkering with Hadoop; and we see companies building parallel, software-defined infrastructure to modernize their data centers - a phenomenon Gartner calls Bimodal IT.

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October 29, 2015

Hedvig's software works with LKAB's existing Cisco UCS hardware, presenting a large deduplicated storage target to backup servers and clients in the environment. LKAB has configured the software to replicate data between racks in a single data center as well as to a secondary site for DR protection. The company expects to host more than 500TB of data on the Hedvig platform and has additional data and application use cases on the roadmap.

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October 28, 2015

Not surprisingly, Hedvig views underlying storage issues as one reason an estimated one-quarter of production OpenStack clouds will stall in the coming year. “Storage is the weakest link that threatens to stall the whole OpenStack ecosystem from achieving maturity,” Whiteley argued, noting that the cloud platform only provides orchestration to storage. Hence, the startup maintains, software-defined storage is needed to boost OpenStack production deployments.

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October 26, 2015

Hedvig, the company which aspires to re-architect software-defined storage, has been chosen by Luossavaara-Kiirunavaara AB (LKAB), the world’s leading supplier of iron ore to the global steel industry, to provide it with a distributed storage platform. 

The industrial giant wanted to transform how it stores and manages backup data. In an industry faced with significant challenges and opportunities, LKAB’s choice of Hedvig means, it beleives, lower, more predictable costs for its data storage hardware, software, and support.

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October 23, 2015

As the Internet of Everything (IoE) continues its rapid expansion connecting everything from people to devices together, lots of opportunities exist. Hedvig will be able to leverage its membership in Cisco Solution Partner Program to quickly create and deploy software-defined storage (SDS) solutions to enhance the capabilities, performance and management of the network to capture value in the IoE. The membership will also introduce Hedvig’s platform to joint customers.

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October 22, 2015

The infographic… shows the context of the overall Docker and container ecosystem. It outlines the constellation of products that use containers to amplify the benefits of continuous delivery. It cleanly illustrates how continuous delivery is impacting the DevOps world, and the impact containers have on new stack environments.

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October 9, 2015

Hedvig, Inc. announced the expansion of its leadership team with the appointment of Matt Johnson as VP of engineering, Phil Williams as VP of business development and channels and Darrell Billings as senior director of global support.

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October 6, 2015

[Commentary from CEO Avinash Lakshman] Today’s sharing economy fueled by new, modern applications and the data they are able to gather, is disrupting long-established business models. Young, agile startups that need application support above and beyond what legacy infrastructure can provide are driving innovation in software. The old ways are just not fast enough and won’t scale.

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September 17, 2015

Hedvig states that they can transform everyday, existing hardware into modern storage. Hedvig’s software can be deployed on any x86 or ARM server and it can be deployed in cloud environments. This gives customers the ability to use commodity hardware (including SSD and/or HDD) or their deployment of choice in the case of cloud environments. Hedvig Storage Service writes the data directly to the storage media. It captures all random writes into the system, sequentially ordering them into a log structured format that flushes sequential writes to disk. This gives the Distributed Storage Platform the ability to ingest data at a high rate while optimizing disk utilization.

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September 13, 2015

Hedvig is hoping to change the way companies work. Like most of the competition, this platform is hoping to entice enterprise customers to use their services instead of another’s. The twist, though, is that instead of being a solely cloud based company, it is implicitly hybrid.

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September 9, 2015

The Hedvig storage driver for Flocker exploits Hedvig’s ability to deliver a full suite of software-based advanced data services - including deduplication, compression, and tunable replication - on a per-volume basis. Hedvig provides a raw virtual block disk, which can be formatted using any file system and used for storing any kind of data.

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September 8, 2015

"Since we're software-defined storage, it makes sense for us to support Docker," said Rob Whiteley, Hedvig vice president of marketing. "In the storage world, there's been a move to do per-VM level storage services, where you have to carve out unique storage for each VM. With Flocker, we're letting customers set up different services and different data protection for each container."

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August 31, 2015

Hedvig is partnering with ClusterHQ to handle containers better. The Hedvig storage SW delivers a suite of data services, including deduplication, compression, and tunable replication, on a per-volume basis. Hedvig states that, while developers can spin up containerized applications in a few seconds, provisioning storage for these environments can take hours, days, or even weeks.

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August 31, 2015

ClusterHQ's VP of marketing, Michael Ferranti, explains the advantages of vendor-specific storage support. "If a Docker user picks [for example] Hedvig as their storage back end, they can use Flocker to create and migrate the data volume between hosts, while the Hedvig storage itself provides the additional storage functionality, [namely] deduplication, compression, and tunable replication."

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August 28, 2015

According to Hedvig’s vice president of marketing, Rob Whiteley, speaking with The New Stack, Lakshman “could see a clear inflection point in the market where not only is the commodity hardware that’s necessary for this equation becoming cheaper and more readily available, but customers’ appetite to procure it and deploy their own software on top of it has finally come around. Just five years ago, only the Web giants — the Amazons, Facebooks and Googles — did it.”

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August 26, 2015

The partnership between Hedvig and ClusterHQ will simplify this provisioning of storage and ensuring data persistence. Simplified provision and data persistence are two key elements for containerized apps in production environments. The Hedvig storage driver for Flocker enables stateful data volumes to follow containers as they move between hosts in the environment, and the data can be preserved beyond the life of the containers themselves. The storage driver also exploits Hedvig’s industry-first ability to deliver a full suite of software-based advanced data services—including deduplication, compression, and tunable replication—on a per-volume basis.

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August 26, 2015

The Hedvig Distributed Storage Platform is an elastic software-defined storage platform that merges disparate storage systems into one seamless pool with consolidated protocol capabilities, such as block, file and object storage. One of its best attributes is that the platform is hypervisor-agnostic and works just as well in bare metal or containerized environments.

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August 26, 2015

While the pace of application containers moving to production has been picking up pace, ClusterHQ’s storage partners acknowledged that DevOps and IT teams are encountering challenges beyond security, including a lack of persistent storage for containers. “Organizations need the ability to run stateful services and preserve customer and corporate data as containers migrate or expire,” Avinash Lakshman, CEO and founder of software-defined storage startup Hedvig, noted in a statement.

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August 6, 2015

Founder Avinash Lakshman, who presented his new company was founded in 2012 until March of the current year to the public, was in charge of storage at Amazon for Cassandra storage and later at Facebook Also from 2004 by 2007. Lakshman: "When Facebook just four employees who manages the memory of the entire messaging system."

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August 4, 2015

Hedvig exited stealth mode in March with the introduction of a software-defined storage system the company said not only breaks the tie between storage software and hardware but also provides the widest range of storage services.

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August 2, 2015

While an engineer at Facebook, Lakshman created Apache Cassandra, a popular "big data" database originally built to handle Facebook’s Inbox Search feature. Facebook gave Cassandra away as a free and open-source software project and its now a very popular database used by oodles of companies.

Lakshman went on to found Hedvig, which offers software that makes all of a company's computer storage system act is if it was just one really big, really fast hard disk. Hedvig also runs on ordinary, low-cost  x86-based servers, similar to Cassandra.

Read full article
July 7, 2015

"Provisioning of storage space can take hours, days or weeks. This is not reasonable at the time of the cloud, or giants like Google, eBay, Netflix, Facebook ... have shown the way to a new storage where the associated software to standard servers, become mere commodities, to allow obtain from Software Defined Storage: stretch up to several petabytes of data, simple to provision any type of storage (file, block or object) and flexible to connect to any server, or cloud computing power, "says Rob Whiteley, VP Marketing of start-ups. "Certainly, the SDS is mostly accessible to those companies. Now, by combining software and Hedvig standard ARM or x86 servers, these technologies are within reach of any business."

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July 2, 2015

Founder and CEO Avinash Lakshman dismissed most storage innovation over the past decade as mere tweaking. "Amazon and Facebook" he said, "gave me the experience to enable a fundamental innovation for storage." That experience included building Amazon's Dynamo NoSQL precursor, and Cassandra for Facebook. Facebook Cassandra had 100 million users on petabyte-scale cluster operated by just 4 people, including Avinash. So he can build extreme scale-out storage systems that run reliably on commodity hardware and need sparse administration efforts.

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