The 2016 Gartner Critical Capabilities report reveals that demand for business intelligence solutions has surged over the past year. Avinash Lakshman, the CEO of Hedvig and creator of Apache Cassandra states that cloud providers are beginning to leverage metadata to improve the quality of business intelligence.
“The nature of many distributed systems, such as those used in large companies such as Google or Facebook, is by design to collect and store lots and lots of metadata,” Lakshman told Information Management. “This ‘data about the data’ will become increasingly relevant as companies analyze more of it for insights. Organizations such as Netflix have already built their success around analyzing customer data for commonalities and many companies will follow. Making sense of metadata, particularly metadata that has been stored for a long time, can also lead to new customer insights as well as become the focus of new products sold by analytics vendors.”