“The software industry is vast, and different parts of it will experience different risks. For example, if you’re trying to sell software in a market that has been dominated by hardware solutions – disrupting established technology – then your biggest risk is “guilty until proven innocent.” The customer assumes your software is at fault when it’s most likely a hardware configuration issue. This most often occurs when a customer is trying to adopt a disruptive technology and “just wants to test it.” In these suboptimal environments, every time something goes wrong, the software is blamed. As new technology is introduced into legacy architecture, it will be important for the software industry to be able to help customers with all issues, even if the software is innocent. – Avinash Lakshman, CEO and founder, Hedvig.
Read more at Sand Hill.